The popularity of “going green” has been lost on its actual meaning. The technology that is available today on the higher tech HVAC equipment is often lost on the end users — the homeowners and building owners. What seems to us, the specialists, like the greatest invention since sliced bread can result in blank stares from customers.
Is there a way to make tech trends understandable to customers? If we talk in everyday language and be sure you know what you are talking about. It also helps to listen to the customer concerns and then explain the benefits of the technology options that are available.
For example, besides energy efficiency, cost savings, and comfort, what do your customers look for? Or, what do they listen for?
The iQ Drive heat pumps from the Maytag, Frigidaire, NuTone, Tappan, and Westinghouse lines are known for what they don’t do, which is make noise. They are some of the quietest units available. Some have sound ratings as low as 59 dB, but how often have we asked a customer if this was important to them?
Energy efficiency doesn’t take a backseat, though. Based on a 36,000 Btuh unit in the Southeast at $0.08/kWh, annual operating cost can be as low as $560. We can easily fit this into a “good, better, best” scenario.
Speaking of high-efficiency, geothermal heat pumps are also part of a growing popular tech trend. Geothermal is the most efficient way to heat and cool. It provides savings from 30 to 70 percent over traditional systems. But most customers will just see the upfront cost increase.
Homeowners are moving past the green buzz of recent years and are embracing the underlying concept of energy efficiency. They’re increasingly searching for ways to maximize dollars and their family’s comfort. There is a lot of new technology available with more coming out each year. It’s important that we as an industry show this technology to customers in a way they can understand and move beyond the terminology and into the actual meaning in the real world.